by Alex Speirs
Mobile Marketing is fast becoming a phenomenon in the way advertisers are now marketing their products, services and campaigns. Never before have consumers been so easier to reach, day or night and in such a personal way. But whilst its effectiveness in the world of commercial advertising is becoming plain to see, does mobile marketing have a place in political advertising?
As we know, commercial advertising has long been a central feature in US culture. In the past few decades, political advertising too has increasingly become an essential tool in campaign strategies particularly for Presidential campaigns.
President Barack Obama owes a great deal to his effective use of mobile marketing in his own run for the Oval Office in 2008. In fact, it is said that mobile marketing played a pivotal role in his campaign and outreach strategies and may even have won him the election. Using two simple mobile platforms; the 62262 (spells OBAMA) common short code and thehttp://obamamobile.mobi or http://m.barackobama.com websites.
Obama's campaign ran his mobile marketing campaign using two simple mobile platforms; the 62262 (spells OBAMA) common short code and the http://obamamobile.mobi orhttp://m.barackobama.com websites. Obama's use of mobile was thought to be an important part of his Change message. Distributive Networks worked on the SMS effort to great effect, collaborating with SinglePoint for the creation, launch and management of the interactive mobile campaigns utilised.
If you need further convincing, then conversely, it is thought that the absence of mobile marketing in the US midterm elections recently, resulted in many campaigners failing to reach voters with their messages. What could be more personal than to reach potential voters and fence sitters than via their mobile phones? It is solicited contact from the outset. From those initial contacts, databases can be built and maintained for future campaigns. When compared to the cost of say, television advertising , with record amounts spend on political campaigning every election, this relatively inexpensive personalised advertising is money well spent!
As we know, commercial advertising has long been a central feature in US culture. In the past few decades, political advertising too has increasingly become an essential tool in campaign strategies particularly for Presidential campaigns.
President Barack Obama owes a great deal to his effective use of mobile marketing in his own run for the Oval Office in 2008. In fact, it is said that mobile marketing played a pivotal role in his campaign and outreach strategies and may even have won him the election. Using two simple mobile platforms; the 62262 (spells OBAMA) common short code and thehttp://obamamobile.mobi or http://m.barackobama.com websites.
Obama's campaign ran his mobile marketing campaign using two simple mobile platforms; the 62262 (spells OBAMA) common short code and the http://obamamobile.mobi orhttp://m.barackobama.com websites. Obama's use of mobile was thought to be an important part of his Change message. Distributive Networks worked on the SMS effort to great effect, collaborating with SinglePoint for the creation, launch and management of the interactive mobile campaigns utilised.
If you need further convincing, then conversely, it is thought that the absence of mobile marketing in the US midterm elections recently, resulted in many campaigners failing to reach voters with their messages. What could be more personal than to reach potential voters and fence sitters than via their mobile phones? It is solicited contact from the outset. From those initial contacts, databases can be built and maintained for future campaigns. When compared to the cost of say, television advertising , with record amounts spend on political campaigning every election, this relatively inexpensive personalised advertising is money well spent!
About the Author:
Learn more about Mobile Marketing. Stop by www.txt2get.com where you can find out all about Mobile Marketing and what it can do for you.
